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    The first thing I did before sitting down to write this post was to brew coffee roasted from today's Artisan feature, Jayson Moyer. 


Jayson is the owner and Roastmaster behind the carefully crafted Lodge Coffee Roasters, LLC brand (L.C.R). It was my pleasure and honor to sit down with him and talk coffee a few weeks ago.


L.C.R is locally owned and operated right here in Baraboo! Most recently Jayson participated in the now annual Sauk County Fermentation Fest. A successful weekend by all accounts.





Having a conversation with the roastmaster is easy; he is charismatic, knowledgeable and as real a person as you will find. His talents extend well beyond coffee as he started his career in the film industry.


Jayson will be the first to tell you that he is particular and watchful about marketing his brand; he wants to offer a product that we can be as proud about consuming as he is in making it available to us. 

I will leave it to you to check out his website and see for yourselves what this adventurous local talent has done to get here,


 Beans roasted by Artisan, Jayson Moyer.


Coffee is an important part of my life and I drink plenty of it while I sew late into the night.


A great cup of coffee paired with great company, is also one of life's sweetest joy. 


Growing up in Cuba, coffee was synonymous with hospitality. This was one of the reasons I could not wait to meet Jayson; someone who is passionate about creating and educating us on what makes a cup of Joe, beyond great.




Jayson is all about creating relationships and knowing where the coffee beans come from. He is involved in every step of the roasting process and was patient enough to explain it to me. Lucky for you, I will leave the technical part of process to the expert. 


At the moment he roasts coffee beans using no electronics beyond the digital timer on his phone. He assured me that when I brewed his Guatemalan coffee I would not need milk; I was skeptical. Turns out he knows his business and very well. 


My cup of coffee was everything I had anticipated and much more even when using a conventional drip machine. (Don't gasp Jayson, I might go out and buy myself the pour over glass coffee maker). After all, it utilizes no electricity; a win win for all. 


Jayson roasts his coffee for the sweet palate and tells me that you can drink it without adding sugar. We both laughed when he said this; I still add raw sugar to my coffee but will try it without it next time.


Lodge Coffee Roasters sells it's coffee from Baraboo to California and part of it's sucess is the attention to detail from the packaging to the actual roasting. We are fortunate to have a local roaster that not only sells to local businesses such as Con Amici Wine Bar, but also to the general public. His "local" promocode used at checkout when buying from his website, alerts him that the shopper is local. Thus, he accomodates the local shopper and delivers in town without extra charges.


Jayson is ready to expand his business and will be offering workshops in November through the Lemonade Workshop in Reedsburg, WI. You can also find him at the Very Merry Holiday Fair this December in Baraboo, WI.


As a roaster and craftsman, he is methodical and committed to providing a product that we can all be proud of. He also has a strong presence in social media and is building a brand that is recognizable and tasty. 


On a more personal note, I truly enjoyed learning more about the creative spirit behind the L.C.R brand and the work that goes into making coffee, coffee.


I was pleasantly surprised to find that Jayson has strong family ties to Baraboo and nurtures a great spirit of collaboration with other business owners. 

I have no doubt that he will continue to expand and develop his brand of roasted coffees. I'm proud that he is a member of the Baraboo and Sauk County community of artisans and I can't wait to see where he goes next.


You have probably guessed by now that I'm a fan of his coffee but I'm also a fan of what he stands for, local, handcrafted coffee goodness roasted with integrity and goodwill.


We all know a little something about living our dreams. Stay true to who you are and the rest will fall into place.


Cheers to all the dreamers.